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Product evening — 350 guests

Winter Launch

One reveal, one room, 350 phones in the air — staged, fed and filmed in a single evening.

Guests helping themselves at a canape bar

Overview

A hardware startup unveiled its winter line to press, partners and three hundred and fifty fans. We built the reveal staging, timed twelve hundred canapés to the forty minutes after the announcement, and had the aftermovie online before midnight.

Services used: venue, catering, showcalling and film.

The challenge

Feeding a standing crowd fast

Three hundred and fifty standing guests need food that moves: passed canapés in waves, bowl food at stations, and bars that never queue more than two deep.

The approach

Reveal first, feast second

The room went dark at eight, the product lit at eight-oh-five, and the food arrived with the applause — so every photo of the night includes a Wildfig tray.

“The aftermovie was online before our team got home. The launch coverage doubled because of it.”
Head of Brand, Launch Client

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